Which is the one social media platform that has gained abrupt popularity during the pandemic? When the world was and is still fighting its worst battle with the unknown virus, Tik Tok acts as a ray of hope to keep people entertained while staying indoors. But is the scope of the new kid on the social media playground limited to entertainment? What if we say brands can use the popular social media app to sell their products and services?
If you are on the fence about using the short video sharing platform for business, it’s time to buckle and jump on the trend. Tik Tok is a full-fledged marketing machine that allows brands to highlight less curated versions of their products and services, boost sales on Tik Tok, experiment with interactive videos, and drive more traffic and sales to their site.
Tik Tok is the favorite social media app amongst Genz and Millenials. So, if your target audience comprises people belonging to this age group, you can’t afford to turn a blind eye to the app’s popularity.
Why are Brands Going Ga-Ga over the Video Sharing Platform?
With more than 2 billion downloads, Tik Tok’s popularity is on the rise, and there are no signs of slowing down. But, the entertaining platform can be quite daunting for some; what if you can’t dance, what if you are not a video expert? So, what if we say anyone can use Tik Tok? No dance or video experience is required.
Businesses or brands can use educational videos or beauty transitions to promote their products and services and ultimately drive more sales.
Here is one example to show how Tik Tok can help you grow your brand.
Take Maggie from @experimentingwithdecor started generating video content in April and has already reached up to 26K followers on TikTok by sharing budget-friendly home decor ideas.
With a strong social media strategy, Tik Tok can help brands build a niche community and drive more sales.
Still confused about whether to use Tik Tok for increasing engagement and sales? Here are some statistics that will clear all your doubts.
- More than 2 billion times Tik Tok app has been downloaded on App Store and Google Play.
- It’s the most downloadable app on the App Store
- 62 % of Tik Tok users in the USA are within the age group of 10 and 29.
- The average time spend on Tik Tok is 52 minutes.
- Tik Tok ranks as the second biggest app in terms of consumer spending.
- 50 % of effectiveness as on Tik Tok creates an emotional connection with the audience.
With the above statistics, it’s clear that Tik Tok presents a big opportunity for brands to increase their awareness, create innovative and engaging content and increase Tik Tok followers.
How to Drive Sales and Traffic through Tik Tok?
It’s the right time to develop strategies to use Tik Tok for brand promotion. If your ultimate goal is to drive traffic to your website and make sales, start using Tik Tok. TikTokBot is here to help you capitalize on Tik Tok’s thriving and highly engaged community of users.
Ready to get started? TikTokBot recommends the following strategies to drive traffic and sales.
Describe your Brand and Add a Link in the Bio
Tik Tok bio can make or break your impression with the target audience. A killer bio will help you to attract your audience and make them aware of your products and services. In the bio, provide accurate information about your brand. Describe your business; use keywords in your social networks to boost your SEO on Tik Tok.
Adding a clickable link on the Tik Tok bio is a great way to drive traffic and sales. However, only certain Tik Tok accounts can use the Tik Tok link in bio by default right now. To add a link to the bio, perform the following steps.
- Go to your Tik Tok profile
- Click on the three dots at the right corner
- Click on the “join Tik Tok Testers”
- Click on the “TestFlight” and download the app
- Click on the “Start Testing” button and download the new version
- Open profile again
- Add link in the website field
Once you add a link in the bio, start using it to drive traffic to your business
Connect your Social Profiles with Tik Tok
The best way to drive traffic and sales from your Tik Tok account is to connect social media accounts on the app. You can add direct links to your Instagram and Youtube accounts. After adding the social media accounts, you can cross-promote content on other platforms. The key is to target customers where they are, cross-promote Tik Tok videos on other social media platforms that your customers use. An example of cross-promotion is Reels, where users share their Tik Tok content on the platform. You can add your videos with a watermark or remove them to make your content look native before sharing it on other platforms.
Create Polls to Engage your Audience
Start a poll and ask customers for their feedback on the new product. Engage with the audience by using emojis –a language spoken by Gen Z, millennials, and Generation Alpha. Emojis acts as a visual indicator of your products and services. Polls and emojis aid in increasing conversions to your online store. And, for this, you have to use them optimally when you sell or promote products on Tik Tok.
Adjust your Content Strategy
The most effective way to get more sales on Tik Tok is by having a creative video content strategy. Combine your products or services with an entertaining concept, sit back and see the increase in the sales figure.
An example of this strategy is Fenty Beauty, which uses Tik Tok to share tips and tutorials featuring their products, thus increasing sales while inspiring the audience. Integrate your products in your content strategy to enhance product awareness. Also, make use of a short call-to-action educating your viewers on how to shop.
Invest in Tik Tok Ads to Boost your Sales
Want to add a clickable button to your videos? If so, gear up for Tik Tok ads. Make them creative and extra valuable for businesses to drive traffic and sales from the app. Encourage users to shop now, download your app or visit your website after watching your Tik Tok video. With Tik Tok ads, you get guaranteed reach for your video content compared to the hit and miss scenario with the organic video content.
One example of how to drive sales through Tik Tok ads is of Levi. The brand’s product reviews doubled for every product shown in Tik Tok’s new “shop now” button.
Connection is the Key
To increase sales on Tik Tok, stay connected with your followers. And, the best way to do this is by following everyone back. By doing so, your Tik Tok will be full of videos and creative photos from followers. Through likes and comments, you will keep the audience engaged and entice them to come back. Think this way: you follow someone because you are interested in their content or because it’s funny. Even if you are followers are not pros at creating content you like, you connect with them only because you want them to remember you and your brand.
It’s Time to Partner with Influencers and Content Creators
Without any doubt, the best way to drive product sales and increase brand awareness is by partnering with influences and content creators. But before you collaborate with famous influencers, understand your goals and find the right fit ambassadors for your business. Find out how influencers align with your target audience and how reliable and credible endorsement of your brand will be. In this way, the influencers you partner with will be authentic and align well with your brand values and message.
Make Use of the Live Feature of Tik Tok
Reached 1k follower on Tik Tok, congratulations! Now you can tap into the potential of Tik Tok Live for your business. By going live, you can connect with your audience in a direct and authentic way. Live feature is a great way to build brand affinity and trust on the platform.
How to go Live on Tik Tok?
- To go live, select the plus icon and swipe across the LIVE button
- Now, select the cover image and enter the title of your broadcast
Tik Tok Live is a great way to showcase your latest products, show tutorials of how to use them, share brand values, humanize your brand and encourage sales.
Make Use of Shoppable Videos
After the debut of the Tik Tok shoppable video, it became easy for Shopify merchants to connect their shops with their Tik Tok account. Through this feature, you can sell products on Tik Tok directly through in-feed shoppable videos and ads. Shoppable video is a great way to increase sales of your Shopify eCommerce store and increase Tik Tok followers at the same time.
Want to use Tik Tok for boosting your sales and drive more traffic to your website? TikTokBot, helps you get real followers and real results. We always tell people not to buy fake followers because fake followers equal fake sales. We focus on building authentic connections and deliver desired results. We will do the heavy lifting of driving traffic to your account so that you can sit back and enjoy what you love, i.e., creating awesome video content.
Get 1,000+ Hyper-Targeted TikTok Followers In 5 Minutes
What if we told you how to get 1,000 highly engaged—highly targeted TikTok followers in just 5 minutes? And what if you didn’t actually have to stop at 1,000?
Instead, what if you could do this over-and-over again to build your audience with as many targeted followers as you wanted?
Well, you actually can. And the best part?
You can run it completely on autopilot. In the background. While you do “business-as-usual.”
Which means you save time. You save energy. And you get even more results than you are right now. Interested?
Good. Here’s the secret to steady, hyper-targeted growth on TikTok:
Get Hyper-Targeted TikTok Followers Fast With Smart Automation
It’s called TikTok Bot automation, and it takes less than 5-minutes to set up.
5 minutes, and you can automatically connect with hundreds of people in your ideal target audience.
5 minutes, and you can generate more potential leads for your business.
5 minutes, and you’ll be creating more sales opportunities.
Completely, 100% hands-free.
So, how does TikTokBot work?
It’s simple. Our TikTokBot automatically engages with your target audience by targeting and liking the posts and comments of people in your niche. Just select another Tik Tok account that already has attracted the following you want for your own account and TikTokBot will do the rest.
And don’t worry. We’re not talking about sending obnoxious “fake bot messages” to people. Our bots simply follow and give friendly likes to people’s posts and comments.
So, it feels completely natural to them—just like giving them a compliment.
Here’s how it works:
- You connect your account to TikTokBot.
- You select a list of your competitors to target (so your bot can start engaging with their followers).
- That’s it! TikTokBot will start following and liking their posts and comments—and they’ll begin to follow you back!
And you can use your account as usual with no interruptions.
So, do you want to activate and grow with your first TikTokBot?
Remember, it takes less than 5-minutes.
Click the link below to get started today!